WHYY-FM (90.9FM)
is an award-winning public radio station, licensed to Philadelphia,
serving southeastern Pennsylvania, Delaware and South Jersey.
It has been broadcasting to the region since the fall of 1954
and reaches 500,800 listeners each week.*
WHYY-FM, a producer
of national and regional programs, broadcasts news analysis,
information and cultural/performance programs from National
Public Radio (NPR) and Public Radio International (PRI). WHYY
produces four radio programs for regional as well as national
audiences: Fresh Air with Terry Gross, A Chef’s Table
and You Bet Your Garden.
WHYY’s Fresh
Air with Terry Gross is the third most listened to program
on NPR. A Peabody Award-winner, Fresh Air is carried on 445
stations nationwide and has 4.4 million weekly listeners.
Fresh Air is known for its in-depth and cutting-edge interviews
with icons of the arts, literature, politics and music.
A Chef’s
Table features noted chef Jim Coleman, who discusses the wonders
of food and tricks of the trade for the culinary artist in
all of us. He has a broad range of guests and invites callers.
You Bet Your Garden is an hour of horticultural hijinks that
takes a light-hearted yet highly informative approach to the
topic of organic gardening.
Regionally, WHYY
produces widely respected news reports as well as Voices in
the Family, hosted by family therapist and clinical psychologist
Dr. Dan Gottlieb, and Radio Times with Marty Moss-Coane, a
two-hour weekly call-in program, which is also a weekly television
show. Voices in the Family offers insights into emotional
and mental health and well-being. Radio Times focuses on social
issues, current events, books, films and other important topics
for – but not limited to – our region. In the
past few years, Marty has interviewed such national figures
as former Secretary of State Madeleine Albright and author
Toni Morrison.
In the past year
alone, listenership of WHYY-FM has increased 32% to its present
weekly cumulative audience stated above. That's also a 56%
increase from five years ago and a 86% increase from ten years
ago. WHYY-FM has a very loyal and growing audience; 43.9%
of these listeners make WHYY-FM their first choice station.**
These listeners also become involved with and support the
station as members.
Individuals and
businesses who support public broadcasting in the Delaware
Valley make a positive difference in the quality of life by
bringing insight, learning and entertainment into the homes,
offices, and autos of all who live and work in the region.
Participating with WHYY as an underwriter gives your organization
high visibility in the community and, at the same time, allows
you to reach your target market - our listening audience.
* Fall
’04 ARBITRON, Philadelphia TSA Cume Persons 12+, M-Su
6am-12midnight.
** Scarborough Research, Aug 03 – Jul 04, WHYY FM M-S
6a-Mid cume, Radio Station of Preference.
WHYY-FM UNDERWRITING CREDITS
Your company can be a partner in making possible the best news, music and provocative talk programs to be found on radio in the Delaware Valley. As a WHYY-FM CORPORATE PARTNER, your underwriting credit will be broadcast in association with a variety of programs or with the specific program you choose, making it possible for you to present an effective message in an uncluttered, noncommercial environment.
You'll establish a direct relationship with an educated and discerning upscale audience of 339,800 weekly listeners who tune to WHYY-FM each week and form a special partnership with the individual members who support WHYY-FM and its programming.
The FCC mandates that corporate underwriting credits clearly identify to listeners the source(s) of support for public radio programming. A statement of support, therefore, is required in any and all underwriting credits or announcements. Examples of this include: “...Company X joins you in supporting WHYY-FM” or “Company X supports WHYY-FM.” Your underwriting message on WHYY-FM may be up to :15 seconds in length.
It is preferred that station announcers deliver all WHYY-FM underwriting credits. We will do all we can to work with you to produce an underwriting credit or announcement that best serves your needs and our audience. Here’s an abbreviated list of both permissible and non-permissible credit content:
Permissible:
- Name of products(s) and/or service(s)
- Company location
- Number of years in business
- Telephone number, E-mail address or web site address
- Non-promotional, value-neutral descriptions of products or services
- Use of well-known mottoes or slogans
- Signature music or appropriate sound effects as a means of enhancing your message
Non-Permissible:
- Overt promotion of products or services
- Price reference
- Call to action or inducement to buy
- Comparative or qualitative descriptions of products or services
- Third-party reviews (from newspapers, magazines, etc.)
Each underwriting credit is reviewed for adherence to FCC and station rules and for esthetic and technical acceptability. Contact your WHYY Marketing Representative as early in the production process as possible to discuss applicable standards.
Creativity need not be absent from the credit production process. Please ask to see our underwriting credit sampler for examples of engaging, enlightening and entertaining corporate messages.
SAMPLE WHYY-FM UNDERWRITING CREDITS
UNIVERSITY OF THE SCIENCES:
“University of the Sciences in Philadelphia. Shaping the science of health. Since 1821, USP gives students the education to help make a real difference. Details about USP’s 30 majors and their University City Campus can be found at USIP.edu. University of the sciences in Philadelphia supports WHYY.”
THE HANKIN GROUP:
“Eagleview, a Hankin Group Community, features traditional neighborhoods including village greens and concerts on the Square all within 800 acres in Historic Chester County. To learn more, 610-458-1900 or at thehankingroup.com. The Hankin Group supports WHYY.”
J. FRANKLIN STYER NURSERIES:
“J. Franklin Styer Nurseries on Route 1 in Concordville, supports WHYY. Offering annuals, perennials, nursery stock…as well as horticultural expertise and design skills for your gardening needs. J. Franklin Styer, Since 1890. 610-459-2400.”
ECKERT SEAMANS:
“The law firm of Eckert Seamans supports WHYY for its passion and purpose in reporting the news of the day. Eckert Seamans brings a range of legal services to businesses and individuals in the Delaware Valley. For more information, on the web at escm.com.”
WINDHAM HILL:
“Supporting WHYY, Windham Hill, celebrating its 25th anniversary with new releases including two historical retrospectives: WINDOWS - 25 Years of Piano on Windham Hill and TOUCH - 25 Years of Guitar on Windham Hill, available at Borders..”
ASTRAZENECA:
“Supporting WHYY, AstraZeneca, with over 50,000 employees worldwide dedicated to improving human health through discovery, development and delivery of prescription medicines. Astrazeneca-us.com. AstraZeneca: Leading innovation in World Healthcare.”
CHRISTIANA BANK & TRUST COMPANY:
Support for WHYY is provided by Christiana Bank & Trust Company of Greenville, Delaware. Christiana Bank provides comprehensive private banking, trust and investment management services for families and businesses. Christiana Bank & Trust Company "Delaware banking the way it used to be.
MYXA:
Support for WHYY is provided by Myxa Corporation. Building e-solutions for business by creating custom Unix-based software and infrastructures. On the web at www.Myxa.com. Myxa. Your virtual IT department.
FRESH AIR WITH
TERRY GROSS
Terry Gross, recognized by The Los Angeles Times as one of
the most thought-provoking interviewers on radio today, is
host/producer of Fresh Air,, WHYY-FM's magazine of contemporary
culture, heard on 445 public radio stations across the country.
The hour-long show, originating from Philadelphia, features
Ms. Gross' in-depth conversations with the best and the brightest
in all fields imaginable. Time magazine calls Fresh Air "the
most insightful and entertaining interview program on radio.”
3PM to 4PM, with encore broadcast 7PM to 8PM, Monday through
Friday; 1PM to 2PM on Saturday.
RADIO TIMES
WHYY-FM's daily interview/two way talk program explores current
affairs, the arts, and issues of importance specific to the
Delaware Valley, as well as those that have an impact on the
national scene. The program is also a weekly television show.
Host Marty Moss-Coane's interviews and the program's flexible
format allow it to be responsive to breaking news and important
issues of the day. Listeners are invited to call in and participate.
Radio Times continues to be one of WHYY-FM's most popular
programs. 10AM to Noon, Monday through Friday.
TALK OF THE NATION
Neil Conan is the host of this popular national call-in program.
Monday through Thursday, he brings streets smarts, wit and
a wide-ranging background to in-depth discussions of the topics
making today's headlines. On Science Friday, award-winning
reporter Ira Flatow draws on nearly two decades of expertise
to make science, technology, medicine and health a fascinating
field to explore. 2PM to 3PM, Monday through Friday.
VOICES IN THE FAMILY
Guidance and understanding is as close as your radio with
Dr. Dan Gottlieb on WHYY-FM's Voices in the Family. The empathetic
family therapist and clinical psychologist, along with guest
specialists, reach out to those who listen and call with questions
about emotional matters that affect all aspects of family
life. Dr. Dan Gottlieb puts the focus on mental health rather
than mental illness in order to emphasize healing. Noon to
1PM, Monday and 6AM to 7AM, Sunday.
CAR TALK
No other program is quite like this! Tom and Ray Magliozzi
know how to take the fear out of car repair and find the fun
in engine failure. These uninhibited Boston brothers mix wisecracks
with muffler problems and word puzzles with wheel alignment,
as they dispense automotive first aid to public radio callers
and listeners. 10AM to 11AM, Saturday.
NEWS AND
NOTES WITH ED GORDON
This new interview/magazine show, a collaboration between
NPR and the African American Consortium, will present newsmakers,
opinion leaders, and commentators to explore the events, trends
and ideas that shape the African American experience. Each
day’s broadcast will feature a roundtable discussion
with journalists and experts. The program will also cover
stories from an African-American perspective, and explore
stories with particular impact on African Americans. Monday
through Friday, 9PM to 10PM.
WHYY-FM:
NEWS AND INFORMATION
WHYY-FM
is unique in presenting daily local, national and international
news -- in reports that go beyond the headlines -- to listeners
in the Metropolitan Philadelphia area. National Public Radio
programming is supplemented with reports from WHYY-FM's news
staff, covering regional government, social, cultural, health,
environmental and educational issues and events throughout
the broadcast day. WHYY is also a member and major contributor
of news and features to NPR.
MORNING
EDITION/WEEKEND EDITION
2004 will mark Morning Edition’s 25th year on NPR! Public
radio’s most listened to program, Morning Edition gets
its eight million listeners ready for the day with an up-to-the-minute
look at news from around the world delivered 6AM to 9AM weekdays
by NPR’s interim hosts: Steve Inskeep and Renee Montagne.
WHYY-FM's own news team hosted by Brenda Jorett adds local
perspective, feature reports and interviews, along with Shadow
Traffic and Franklin Institute weather forecasts. Scott Simon
is NPR's host of Weekend Edition, from 8AM to 10AM Saturday.
Liane Hansen hosts from 8AM to 11AM Sunday.
BBC NEWSHOUR
WHYY is pleased to announce the addition of the BBC Newshour
to the morning drive lineup, effective January 5, 2004. BBC
Newshour gives WHYY listeners a different news perspective
as it offers news and analysis of the day’s top stories
from around the globe, helping listeners to make sense of
a rapidly changing world. BBC Newshour is packed with bulletins,
interviews and analysis from the BBC’s most experienced
correspondents. Monday through Friday, 9AM to 10AM.
HERE AND NOW
Here and Now is WHYY’s midday newsmagazine that provides
more than a fast-paced update on the news. It also contains
regular features on science and technology, food, business
and sports as well as cultural stories about film, theater,
music and more. Here and Now keeps listeners informed on top
local and national news stories as well as other less publicized
events. Hosted by Robin Young, Here and Now is one of the
freshest, upbeat programs listeners can tune into during their
lunch hour or just to escape for an hour during the day. Tuesday
through Friday, Noon to 1PM.
DAY TO
DAY
Smart,
fun, fast – it’s public radio for people on the
go. Whether you’re running errands, working or eating
lunch, Day to Day will keep you up-to-date with major news
stories and pique your interest with intriguing features.
Day to Day is hosted by award-winning NPR correspondent Alex
Chadwick and involves new as well as familiar NPR voices,
station-based reporters and contributors from a new content
partner: the online publication, Slate Magazine. Monday through
Friday, 1PM to 2PM.
ALL THINGS
CONSIDERED
"The most literate, trenchant and entertaining news programming
on radio," as Time magazine described All Things Considered,
enhances WHYY-FM's in-depth information service. NPR's Robert
Siegel, Michele Norris and Melissa Block anchor this Peabody
Award-winning newsmagazine from 4PM to 6:30PM weekdays. All
Things Considered weekend coverage is 5PM to 6PM Saturday
and Sunday.
MARKETPLACE
Called "the best business program" on radio or television
by the prestigious Columbia Journalism Review, Public Radio
International's Marketplace features interpretive reporting,
analysis, and informed "primary source" opinion
pieces with anchor David Brown. The show examines international
news from a business perspective and considers business stories
for their broader implications in world affairs. It is the
fastest growing series on public radio with a weekly audience
of over 3 million and is the 1998 winner of broadcasting journalism’s
highest honor, the DuPont Award. 2004 will mark the program’s
15th anniversary. Marketplace airs from 6:30PM to 7PM, Monday
through Friday.
THE WORLD
Designed with a different outlook in mind, The World focuses
on international issues of interest to Americans. With anchors
in Boston and London, the program features a wealth of journalists
from around the globe, reporting on a variety of topics. The
goal is to provide a broader and more accessible picture of
the world around us than current international programming,
by highlighting newsworthy issues and developments in other
countries. 8PM to 9PM, Monday through Friday.
LIVING
ON EARTH with Steve Curwood is a weekly environmental news
and information program. 2005 marks Living on Earth's Twelfth
anniversary. With news, features, interviews and commentary
on a broad range of ecological issues LOE is the show of choice
for anyone interested in the environment. Saturday, 6AM to
7AM.
STUDIO
360 looks at the places "where art and real life collide,"
exploring the creative influence and transformative power
of art in modern life through richly textured stories and
insightful conversation. Hosted by novelist and journalist
Kurt Andersen, Studio 360 touches listeners' feelings and
challenges their perceptions of the world by presenting a
weekly collection of ideas that are provocative and moving.
Saturday, 7AM to 8AM.
CAR TALK,
Imagine the Marx Brothers answering questions about automobiles.
Picture Monty Python trying to imitate car noises. Think of
A.J. Foyt telling someone how to open the car hood. Mix it
all up, throw in a little Dr. Ruth and a little Smothers Brothers,
and you've got Car Talk, NPR's Peabody Award-winning radio
program heard by more than 3 million listeners each week.
Saturday, 10AM to 11AM.
WHYY’s YOU
BET YOUR GARDEN is an hour of horticultural hijinks that takes
a light-hearted yet highly informative approach to the topic
of organic gardening. This series has a call-in format and
offers discussion, tips and seasonal topics along with plenty
of humor. Saturday, 11AM to Noon.
WHYY’s
A CHEF'S TABLE, features noted chef Jim Coleman, who discusses
the wonders of food and tricks of the trade for the culinary
artist in all of us. He has a broad range of guests and invites
callers. Saturday, Noon to 1PM.
THE NEXT BIG THING
is a weekly magazine program that showcases all the forms
at which radio excels: sound-rich literary journalism, one-on-one
interviews, original comedy, and performances by accomplished
writers, actors, and musicians. Saturday, 2PM to 3PM.
So, WHAD’YA
KNOW?! Host and quiz master Michael Feldman tests listeners’
knowledge of the esoteric and the “nearly absurd”
each week on this hilarious part of WHYY-FM. Audience members
and callers answer questions that reflect a “seemingly
limitless store of insignificant (but also somehow important)
information, and are treated to unique interviews and other
moments of amusement and entertainment. Saturday, 3PM to 4PM.
WAIT,
WAIT…DON'T TELL ME, Peter Sagal (a.k.a. Dr. Science)
tests contestants on their ability to recall events from the
past week by using brain-teasing games. NPR News' Carl Kassell
serves as a judge and score keeper for this fast-paced look
at the week's events. Saturday, 4PM to 5PM.
Garrison Keillor's
A PRAIRIE HOME COMPANION is a live radio variety show featuring
comedy sketches, music, special guests and "The News
from Lake Wobegon." Keillor, an award-winning author,
has been involved with public radio since 1968 and made the
cover of Time magazine in 1985 when this program became a
national radio phenomenon. Saturday, 6PM to 8PM and Sunday,
2PM to 4PM.
THE THISTLE
& SHAMROCK Spirited reels and jigs, haunting ballads,
harmonious strains, and exuberant rhythms of new music born
of deep roots — such are the pleasures of The Thistle
& Shamrock. Now in its 20th year of national distribution,
the one-hour weekly Celtic music series embraces the spirit
and character of America’s thriving cultural influences.
Thistle is hosted by Fiona Ritchie from Scotland, who beckons
listeners to her radio soundstage in the rich warm accent
of her homeland. Saturday, 8PM to 9PM.
SPEAKING OF FAITH
explores topics and perspectives of faith through intelligent
conversation and evocative sound and music. It reaches beyond
the basic tenets of the world's religions to reveal how perspectives
of faith can illuminate critically important issues —
from how nations wage war to how families raise their children.
Sunday, 7AM to 8AM.
THIS AMERICAN LIFE
quite popular with our audience, represents an engagingly
new kind of storytelling for the radio airwaves. Combining
documentary stories, monologues, short radio plays and recordings,
host Ira Glass and Americans from across the country document
and describe contemporary, ordinary America in its odder moments.
Each program evolves around a particular theme, encompassing
perspectives from every walk of life. Sunday, Noon to 1PM.
AMERICAN ROUTES
is an excursion into American music, spanning eras and genres
taking listeners on musical journeys from the known to the
unknown and back again. Saturday, 9PM to 11M and Sunday, 6PM
to 8PM.
LE SHOW is a weekly,
hour-long romp through the worlds of media, politics, sports
and show business, leavened with an eclectic mix of mysterious
music, hosted by Harry Shearer. Sunday, 4PM to 5PM.
SUNDAY SHOWCASE
brings classical music back to WHYY-FM. Sunday Showcase is
a two hour broadcast featuring performances by the Philadelphia
Orchestra, the Curtis Institute of Music and the Philadelphia
Singers, combined with insightful and interesting commentary
from WHYY’s Ed Cunningham. Sunday, 8PM to 10PM.
SYMPHONYCAST
SymphonyCast brings signature performances by the world’s
finest orchestras into one comprehensive weekly series. The
show features notable symphonic events as well as celebrations
of artistic, historic and musical significance. Hosted by
Corva Coleman. Sunday, 10PM to Midnight.
For
more information regarding WHYY-FM underwriting, call
the Corporate Underwriting Department at 215-351-1223 or underwriting@whyy.org.
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