home last 1990s: New Ventures
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new ventures  

At WHYY Store of Knowledge, all our family members can find many items that stimulate their curiosity. What sets the Store of Knowledge apart from similar stores is that there is something for all ages and interests. The items are educational, fun and different.

I like that WHYY is involved in a venture that extends the public TV and radio experience by promoting reading, listening to tapes, watching children's videos and doing experiments.

-- Randy Pyles, Doylestown, PA

new ventures A

WHYY Electric SchoolHouse is launched in April 1999 to provide safe, educational Internet access for the whole family at www.eschoolhouse.com.

new ventures B

WHYY Store of Knowledge opens its first store in 1995, selling educational toys and merchandise.

new ventures C

WHYY's satellite trucks enable remote broadcasts and teleconferences.

1994
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WHYY becomes a partner in WHYY Store of Knowledge, whose proceeds benefit WHYY.

1992
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The Venture Marketing Department is founded to leverage WHYY's intellectual property (programs, brand name) and physical assets (facilities, satellite capabilities) to create new revenue sources.

1998
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The WHYY Online Video Store is established. "Fresh Air: On Stage and Screen" debuts as Fresh Air's first retail product. WHYY becomes the national presenting station of Lidia's Italian Table and Flavors of America with Chef Jim Coleman. WHYY forms a partnership with Electric SchoolHouse to provide child-friendly Internet access.

1999
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Starpath 2, the second Ku-Band satellite truck, is put into service. Starpath 1 and Starpath 2 provide satellite uplink services to outside clients such as ABC, CBS, ESPN and many others. WHYY begins a multi-media career training program.

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