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Based
on the immensely popular 1950s radio series of the same name
hosted by legendary broadcaster Edward R. Murrow, this national
media project invites Americans from all walks of life to share
brief essays describing the core values that guide their lives.
Murrow and his co-producers conceived the original series as
a means to engage tense Cold War America in public discourse
-- a motive similar to the revival of This I Believe
by producers Jay Allison and Dan Gediman, who see 21st century
America, like it was in the 1950s, divided over political policy,
ethics and beliefs. Similar to the first go-around, essays for
the series include both commissioned works from prominent individuals
-- Charles Barkley, Drew Barrymore, Sen. John McCain and
John Updike to name a few -- and submissions from the general
public, and represent "passionate, unique, interesting and innovative
points of view."
Weekly
during Morning Edition, weekdays from 6 to 9 a.m., and
All Things Considered, weekdays from 4 to 6:30 p.m. on
91FM.
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Q&A
with producers Dan Gediman and Jay Allison
What
inspired you to recreate this series?
Dan
Gediman: The idea for the project began a few years
ago when I was home sick with the flu. I found a book on our
shelves that my wife had bought second- hand
somewhere. It was a volume of essays published from the original
This I Believe series. I was immediately transfixed
by it and fascinated by the possibility of recreating it today.
When I called my friend and long-time collaborator Jay Allison
with the idea, he said it was a project we needed to bring to
NPR.
Jay
Allison: As in the 1950s, this is a time when belief
is dividing the nation and the
world. We are not listening well, not understanding each other
-- we are simply disagreeing, or worse. Working in broadcast
communication, there's a responsibility to change that, to cross
borders, to encourage some empathy. That possibility is what
inspires me about this series.
When
and how did the original This I Believe get its start?
DG:
It's an interesting story, very much of its time.
It seems that at some point in 1949, four men had lunch together
in Philadelphia: journalist Edward R. Murrow, advertising executive
Ward Wheelock, CBS President William S. Paley, and Donald Thornburgh,
General Manager of WCAU radio in Philadelphia. Over their meal
they bemoaned the spiritual decline of the nation as it lurched
toward unrestrained materialism. They decided they should do
something about it. They would come up with a short daily radio
series and each day invite a different person to tell what they
deemed most important in life, and to give the rules by which
they ran their lives. And like something out of an old Judy
Garland/Mickey Rooney movie, they went around the table and
figured out how each of them could contribute to the effort.
I've imagined it something like this: 'Ed, you're the most respected
person in radio -- you host the thing. Ward, you're a successful
businessman -- you raise the money. Don, you run the local CBS
station -- you air the series for a while and see if it will
work like we think it can. And Bill, you own CBS -- if it goes
over on Don's station, you agree to carry it on all the rest
of the CBS Network.' And that is precisely how it worked. They
went on the air in the summer of 1951 as a local Philadelphia
show. By the fall, it was such a huge success that stations
around the country clamored to put it on the air. Within six
months, 196 stations were airing it daily.
When
you listen to the original This I Believe essays,
what common themes do you hear?
JA:
Fear and hope.
DG:
Yes, fear about the challenges the country and the
world faced with possibility of atomic warfare, of increasing
consumerism and a loss of spiritual values. Yet, with all that,
we also hear tremendous optimism about the future. We hear a
country moving toward more equality among the races and between
genders. We hear parents writing essays that are letters to
their newborn children expressing the hopes and dreams they
have for them. And we hear the stories of faith that guide people
in their daily experiences -- a faith that supports them in
good times and bad.
How
relevant are the old essays to today's audience?
JA:
I think they give more than just a snapshot of an
era; they let us feel the hearts of the people who lived in
that era. This task of writing your core beliefs in a short
statement was so intensely personal and yet so public that people
were clearly challenged by it. Some said it was the hardest
thing they ever did. With that kind of task, it is no wonder
that the words and ideas abide.
As
popular as the original series was, why did it end?
DG:
By 1955, This I Believe had become a tremendous
phenomenon reaching millions of people on radio, in newspapers
and through a series of books. But all of that depended on the
financial support of one man, Ward Wheelock. He was a Philadelphia
advertising executive who created the series with Murrow. He
personally bankrolled This I Believe from the beginning.
But that winter, Wheelock and some of his family were vacationing
in the Caribbean and they died in a boat accident off Bermuda.
It was a tragedy for the family, and it ultimately meant the
end of This I Believe. Neither Wheelock's company nor
CBS were able to continue funding the series.
What
makes this an important time for a new This I Believe ?
JA:
We're afraid of each other again. We're afraid of
the other, those far away. The patriotism of dissidence is called
into question. Neighbors are asked to keep an eye on each other.
DG:
Right after 9/11, people were scared to voice opinions.
Fairly innocent writing and conversation can be considered seditious.
Plus, so much of what we see and hear in the media today is
based in conflict, argument and debate. We want to take a step
back from reality TV and talk radio and encourage people to
listen to one another. Our goal is to create a safe, respectful
space where Americans from all walks of life can participate
in a dialogue with the potential to inform, inspire and transform.
Murrow realized people needed this in the 1950s, and we certainly
need this today.
Who
contributed essays to the original series and whom do you hope
to hear from in the new series?
DG:
It really covered the waterfront: statesmen and secretaries,
business executives and taxi cab drivers, school teachers and
concert violinists. It's wonderful to go back and read the personal
beliefs of people we know from history -- Harry Truman, Eleanor
Roosevelt, Helen Keller, Jackie Robinson, Margaret Mead and the
like. But some of the most interesting essays are from regular
folks. There is a wonderful piece from a high school girl in
Cleveland explaining her struggle to understand faith at her
young age. An elderly couple in New York City wrote a This
I Believe essay together. It's an intimate, hopeful, spiritual
love letter to each other and to humanity.
Beyond
the radio broadcasts, how will you engage as many Americans
as possible in this crucial dialogue?
DG:
In many, many exciting ways. We're working with educators
to develop curricula for high schools and colleges so our young
people can write their own essays. We're creating tools for
public libraries, places of worship, coffee shops and bookstores
so they can encourage their patrons to write and to share the
essays. And we'll partner with national magazines, local newspapers
and public radio stations across the country to engage their
readers and listeners in this process. This is something everyone
can do and the more people who participate -- across the lines
that we tend to separate ourselves by -- the more powerful and
valuable This I Believe can be.
What
will make This I Believe different from other conversations
in the media today?
DG:
What we're really inundated with is feelings and dogma.
Precisely because we are inundated with that, everything stops
having meaning. This I Believe will provide a filter
for people.
JA:
What we're trying to create is not more noise, but
a quiet place. The essayists aren't yelling, they aren't bragging.
They're a little bit the opposite of that. Attention will come
to it, not because of its clamor, but because of its calm.
What
are your overall goals for the new series?
JA:
If you'll forgive the over-reaching: to create a different
kind of national dialogue. One that's thoughtful, respectful,
and personal. One that would encourage understanding and change.
DG:
And not just in the United States. In the coming months
and years, we hope to engage people around the world in this
exploration of values and beliefs. We want to create a virtual
space where people from a village in Africa, or a kibbutz in
Israel, or major city in China can hear and share essays. This
I Believe can offer us a safe way to explore our differences
and to discover the hopes and dreams that many of us have in
common. |