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August 2003

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Company Spotlight

Lexus offers passionate support for WHYY and the community
By Karen Becker

The passionate pursuit of perfection: this phrase is not only the national tag line for Lexus, but it is also an integral part of the company's corporate culture. Looking to use its position in the region to help strengthen the surrounding communities and offer a better way of life for people of all ages, Lexus partners with organizations such as WHYY to further enhance their vision.

Sharing many of the same philosophies, Lexus and WHYY strive to provide a level of quality and excellence that is unparalleled in their fields. For the past six years, Lexus has offered significant underwriting support for such WHYY-TV programs as The NewsHour with Jim Lehrer, prime programming including Antiques Roadshow, NOVA and Nature and performing arts pieces from Great Performances and other special arts and culture presentations.

For Lexus, involvement with WHYY and public broadcasting stations across the country is an investment in preserving a valuable educational resource for all ages. Classic programming, educational forums for adults, investigative series, spotlights on arts and culture, and more than 10 hours of daily programming dedicated to children -- each of these efforts reaches out to all corners of our community. Each is committed to attaining the highest level of quality and to cultivating both curiosity and a lifelong love of learning. Through this affiliation, Lexus has been successful in building its brand image as it aligns itself with public broadcasting locally and nationally.

Beyond being a patron of public broadcasting in the Delaware Valley, the New Jersey, Delaware and Philadelphia area Lexus Dealers proudly take a leadership role in the arts community. Lexus participates as a sponsor during numerous charity golf events throughout the region, including The Annual St. Francis Golf and Tennis Outing in Trenton, NJ. Lexus also participated as sponsor of Zoobilee at the Philadelphia Zoo, which supports education and career apprenticeships for under-served youth in the region.

Join us in thanking the New Jersey, Delaware and Philadelphia area Lexus Dealers for their ongoing support and continued dedication to our children, our community and our future:

  • Lexus of Cherry Hill in Maple Shade, NJ
  • Lexus of Atlantic City in Egg Harbor Township, NJ
  • Lawrence Lexus in Lawrenceville, NJ
  • Wilkie Lexus in Haverford, PA
  • Thompson Lexus in Doylestown, PA
  • Lexus of Lehigh Valley in Emmaus, PA
  • Lexus of Wilmington in Wilmington, DE

For more information about Lexus, contact the WHYY Marketing Department at (215) 351-1223 or visit Lexus online at www.lexus.com.

©2003
WHYY, Inc