2005 Annual Report


News and Public Affairs Service


Arts and Culture Service


Children's Service


Adult Learning Service


Wider Horizons Service


Gifts, Grants, and Underwriting


Awards


Financials


Who's Who


whyy.org


A Note From the Chief Financial Officer

Fiscal Year 2005 (July 1, 2004 to June 30, 2005) was a strong one on many fronts, with substantial growth in three key areas -- financial assets, radio listenership and membership revenue -- helping WHYY to strengthen its position as a regional and national leader.


As we move into FY'06, we do so with an increase in net assets of $1.2 million. After several years of investing in our programs and services but running net deficits, this represents an extremely positive trend. Our solid financial base will help us build out our services and prepare to launch two new media platforms: a second FM channel combining news, entertainment and classical music, and a third digital television channel, one devoted exclusively to arts and culture programming.


Generous support from our community makes it possible for WHYY to sustain its mission, vision and values even as other non-profits in our region are facing institutional challenges.


We celebrated the 50th anniversary of WHYY-FM this past fiscal year, and we are pleased to report that 91FM reaches more than 500,000 listeners per week -- the highest audience in the station's history. WHYY has far surpassed the national growth rate by increasing our listenership an impressive 54 percent over the past five years. WHYY 91FM is now the 7th most-listened-to public radio station in the country, up from 11th in 2001.


At a time when many PBS stations are losing audiences, WHYY-TV experienced a 2 percent increase over last fiscal year, with more than 1.2 million households tuning in to TV12 each week. We are engaging viewers through more regional content, such as our multimedia Experience series, and capitalizing on advances in technology to offer our audiences more control over when and where they watch their favorite programs by expanding content on our digital TV channel and video on demand service.


WHYY continues to impact our community on an ever-widening array of media platforms. This fiscal year, for example, we began a weekly Radio Times podcast and launched a custom TV service at Hershey's Mill, an adult community in West Chester, Pennsylvania. Our efforts to create more and better programs and services were recognized by The Longwood Foundation, which awarded WHYY a $1 million grant to open a state-of-the-art community access bureau in Dover, Delaware, to enhance news and information and arts and culture coverage in the First State.


Equally encouraging is our steady membership growth year over year. WHYY's net membership revenue increased 3 percent in FY'05 as we continued to outpace major market stations across the country. At the same time, we are taking steps to decrease the costs associated with soliciting membership pledges and to reduce the amount of hours we devote to our quarterly on-air TV and radio membership drives.


We thank you for your support this fiscal year, and we look forward to connecting with you in new and exciting ways in the year ahead.


Bruce Flamm



Statement of Financial Position

 

2005

2004

Current assets $6,627,000 $7,012,000
Contributions receivable, less current portion 912,000 400,000
Investments 6,759,000 5,025,000
Fixed assets

13,803,000

14,845,000

              Total assets

$28,101,000

$27,282,000

     
Current liabilities $5,552,000 $5,789,000
Long term debt 4,294,000 4,415,000
Net assets

18,285,000

17,078,000

               Total liabilities and net assets

$28,101,000

$27,282,000



Statement of Activities

Support, Contributions & Revenue


Support, contribution and revenue
  Governmental funding $3,942,000
  Contributions 16,786,000
  Program funding and underwriting 8,679,000
  Other

1,132,000

 
              Total revenue

30,539,000



Expenses


Expenses
  Production and broadcasting 15,905,000
  Administration and public information 4,964,000
  Marketing and development

6,819,000

 
              Total expenses before depreciation

27,688,000

 
                    Change in net assets before depreciation
2,851,000
                      Less: depreciation

1,644,000

 
                          Change in net assets

$1,207,000