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WHYYs Wider Horizons
service is unique in public broadcasting. It is a trend-setting, new service
that blends television, radio, Internet and community partnerships to
focus on the needs and interests of people approaching or in the
second half of life through: Multimedia Programming and
Outreach The impact of WHYYs Wider Horizons service is most
evident in programming on WHYY: intelligent discussions on caregiving
and end-of-life issues as well as broad-based programs that spark social
engagement and creativity.
Its success can also be measured by the commitment of
the 84 members of Caring Community, WHYYs volunteer coalition representing
universities, government agencies, faith-based organizations and health
care systems in the region. This collaboration offers a much-needed forum
for professionals and the public to explore issues related to end-of-life
and caregiving, where professional expertise connects with personal need
via television, radio, Web and in person. The unique partnering of the
public broadcasting station with the coalition provides access to innovative
technology to reach greater numbers of people in creative ways. Educational programs, online and print resources, and collaboration of community partners all reflect WHYYs desire to be responsive to the community, which includes the daily experiences of older persons.
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