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WHYY WINS NATIONAL GRANT TO IMPROVE CAREGIVING IN PHILADELPHIA
...$67,500 Grant awarded to WHYY's Wider Horizons and Caring Community Coalition...

WHYY's Wider Horizons has received a grant of $67,500 to launch OUTREACH TO CAREGIVERS OF THE CHRONICALLY ILL, a comprehensive, community-based campaign addressing the issue of family caregiving in the Philadelphia region. WHYY's Caring Community Coalition, consisting of almost 50 organizations dealing with the issue of caregiving, will assist in the development and implementation of the campaign. The grant was awarded by Sound Partners for Community Health, a national project of the Benton Foundation funded by The Robert Wood Johnson Foundation.

"WHYY is very honored to be one of six public television stations selected nationally to receive this grant," said Willo Carey, Executive Director of WHYY's Wider Horizons. "It gives us the opportunity to expand out efforts to address issues of family caregiving, which is a focus of our partnership with Caring Community."

With the funds, and $20,000 of additional matching funds to be raised by WHYY, Wider Horizons and the Caring Community Coalition will produce innovative first-person documentaries about caregivers, each told from a different cultural and socioeconomic point of view. Caregivers will be provided with digital cameras, enabling them to record the daily struggles and joys of family caregiving. One-to-four minute segments will also be produced that address caregiver issues and promote resources and programming.

In addition, there will be Web-based content and community forums on the topics of caregiving and chronic illness. Together, Wider Horizons and the Caring Community Coalition will aid family caregivers through skill development, enhanced knowledge of resources, the latest research, stress reduction and healing through the arts and humanities.

Resources will be compiled at www.widerhorizons.org and will offer video clips, research links, announcements of community events and support and discussion groups.

Wider Horizons is a service being developed by WHYY to address the needs and interests of the growing population approaching and in the second half of life -- those planning their retirement or new career, retirees and active elders, children of aging parents, caregivers and the frail homebound. Wider Horizons' content focuses on caregiving and end-of-life issues, as well as creativity and civic engagement, through partnerships with regional and local institutions, as well as national resources.

Caring Community, a volunteer coalition comprised of almost 50 academic institutions, non-profit organizations, government agencies, faith-based organization and health care systems in the region, aids WHYY to identify families who might be featured, develop community resources, provide experts for content and program development and promote outreach initiatives and activities.

Visit www.widerhorizons.org for more information on WHYY's OUTREACH TO CAREGIVERS OF THE CHRONICALLY ILL initiative.

The Benton Foundation is a leader in working to realize the social benefits made possible by the public interest use of communications. The Robert Wood Johnson Foundation is the nation's leading philanthropy devoted exclusively to health and health care.

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