I want to enter the new year by thanking you on behalf of our growing family for your generous support of one of the community's most important resources — WHYY. WHYY works diligently to remain your most trusted local public media provider and continues to be the go-to place for news when you need it, entertainment when you want it and a safe haven in which children can learn.
In 2009, we saw almost an 18 percent increase in the number of people using WHYY-FM as their primary source of news and information. Additionally, WHYY-FM saw a 130 percent jump in its 25- to 34-year-old audience from spring 2008 to spring 2009. Furthermore, 2009 represented a record-breaking year in terms of our investment in local programming. We launched a Wilmington, Del.-based TV program, First, which offers an in-depth exploration of the issues that shape the First State. With your support, we created three separately programmed digital TV channels and premiered Creative Campus, which, with On Stage at Curtis, showcase the artistic talents of an emerging generation of local artists. We also continued bringing you the weekly performing arts programs On Canvas.
Using state-of-the-art technology, our new video player at WHYY.org/video transforms video viewing into a cinematic experience -- and giving you the opportunity to stream videos in full screen anytime, anywhere with Internet access. The library of video programs is growing each week, and viewers can enjoy WHYY programs such as Experience and On Canvas and PBS series such as Austin City Limits and FRONTLINE.
There's more to come in 2010, with an enhanced news service on WHYY.org featuring a section for "hyperlocal" news and community forums in which our audience can voice thoughts on what they'd like to get out of our news coverage. The opening of WHYY's Dorrance H. Hamilton Public Media Commons in the fall will offer a place where you and your family can use the latest digital technology to become great storytellers.
Your contributions are invested in programming and services that enrich the lives of all of us here in the Delaware Valley. So as we look to the future, I wish you and your family a happy and healthy new year!
William J. Marrazzo
President and Chief Executive Officer